Mailing and Printing Archives - Corcoran Printing

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Newsletters must be unique to reach valuable customers

Newsletters are an effective printing and mailing strategy that small businesses can use to provide loyal customers with updates on products and services, company news and even special deals.

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The do’s of direct mail marketing

While many businesses still employ standard direct mail materials such as mailers, brochures and flyers, another segment of entrepreneurs have begun to use marketing pieces that are a bit...

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Postage is worth the price, expert says

As a result of the recession, small businesses have tightened their belts in a number of ways, from slowing hiring to adjusting operational hours. One key arena that has...

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Direct mail marketers should play to existing markets rather than develop new ones

In today's recovering economy, it's essential for small business' direct mail marketing campaign reach the proper consumer.

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Redken leverages cloud-based technology for print, direct mail marketing

Hair products line Redken 5th Avenue NYC has implemented a cloud-based direct mail and print marketing solution to reach its consumers and further boost its branding efforts.

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Technology plays big role in direct mail

One of the most important advancements advertising over the part few years has been the use of computer programs to help design direct mail and other printed materials.

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Leveraging data management to benefit a direct mail marketing campaign

Using data management in a direct mail marketing campaign will help a firm see the best results possible without wasting excess funds.

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USPS works to prove direct mail marketing’s worth

In light of digital marketing, experts are fighting hard keep marketers in the know on the importance and relevance of a multichannel campaign - particularly one that includes direct...

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Tracking and measuring a direct mail marketing campaign

Many direct mail marketing service providers are targeting small business owners by offering platforms that directly benefit their tactics.

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Campaigns get creative with direct mail and QR codes

Businesses aren't the only entities pairing direct mail marketing efforts with new technology in the hopes of creating dynamic content and capturing the imagination of recipients.

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