12 Months of Resolutions for the New Year

Friday, January 5th, 2018

There’s no better way to ring in the New Year than with a plan for self improvement. We can accomplish this by making and keeping some resolutions. Probably the most common New Year’s resolution for many of us over the years has been to get in better shape by eating healthier and exercising more. That’s a great resolution, but we don’t always keep it. Oftentimes we set unrealistic goals for ourselves and end up giving up in a month or two. It’s sometimes better to set smaller goals that may be easier to achieve. Setting monthly goals may help you to keep your resolutions for the entire year and develop great habits that may improve your life. Here are some resolutions that just may make you a bit happier this year.

January – It’s time to pay down your credit card bills

We all overspend during the holidays and end up with a stressful mountain of bills to deal with in January. A great resolution to start the year is to work on paying off your debt this month. You may have to tighten your belt a bit for a few months, but you’re sure to feel better once it’s paid off.

February – Make time for a friend you haven’t seen in awhile

You can cheer both yourself and a friend up with a visit or a call. Is there someone you wish you had more time for? If so, make some time this month. It’s even better if you reach out to someone who may be a bit lonely or sad.

March – This is a great month to volunteer

There are so many worthwhile organizations that need our help. Whether it’s your local SPCA, soup kitchen, non-profit children’s organization or a national charity, donate some of your time this month. It can be as easy as giving blood at a Red Cross blood drive, volunteering to read to a child or spending the afternoon delivering meals for Meals on Wheels.

April – De-clutter your home or apartment

If you’re like me, you’ve built up a winter full of junk that’s just sitting around taking up space. This is the perfect month to toss out what you don’t need. Go through your closets and fill bags to donate to Goodwill or the Salvation Army. Your clutter may be someone else’s treasure!

May – It’s time to earn something new

Is there something new you’d love to learn? Take a cooking class, begin to learn a language, take a photography class, try a new exercise class or try a craft. Local community colleges, craft stores, art shops and fitness centers offer a wide variety of personal enrichment classes. You’ll not only learn something new, but you’ll also make friends with similar interests.

June – Start a journal

The beginning of summer is a great time to start a journal. This is the month to begin to write down your thoughts each day. Who knows, it may even lead to blogging. It’s a great way to remember the positive things that happen every day and also something that can eventually be handed down to children and grandchildren. Begin by chronicling your summer fun.

July – Plan an adventure this month

What’s on your bucket list? Run a 5 K or half marathon, try waterskiing, hiking or if you’re really brave, skydiving. Not into that much intensity? Spend the day at a waterpark with your kids or treat your spouse to a romantic picnic.

August – Read a good book

We all feel a bit lazy during the dog days of summer. It’s a great time to catch up on your reading. Want to feel like a kid again? Stop by your local library to borrow a book. No time, just download a book and enjoy a great read as you cool off in the shade of a tree or by a pool.

September – Complete a home improvement project

Apply a fresh coat of paint to your kitchen, remodel your dated bathroom, organize your garage, or simply purchase new sheets and a comforter to freshen up your bedroom. Autumn is approaching and a little home improvement will brighten your days.

October – Treat yourself this month

Maybe you would enjoy a day of mani’s and pedi’s with the girls or fishing with the guys. Be sure to do something that really makes you happy this month. It could be getting the whole family together for Sunday dinner or enjoying a movie in the theatre. Your goal is to put a smile on your face.

November – Prioritize the people that matter the most

The holidays are coming and you’re being torn in a million different directions. How will you have time for everything? Remember, you don’t need to do everything; you just need to spend time with the people who are most important to you. Turn off your cell phone and other mobile devices and really concentrate on your loved ones. Talk, listen and learn from each other.

December – The holidays are a perfect time to start a new family tradition

It might be getting your family together to bake grandma’s famous cookie recipes or another favorite recipe. Maybe it’s taking some time to give back as a group, like shopping for gifts to donate to a local charity or for toys for tots or volunteering as a family at your local food bank. It could even be introducing a favorite tradition from your childhood to your children, like driving around town to look at the holiday lights. Whatever it is, be sure to do it together as a family.

Your friends at Corcoran Printing hope this New Year brings you much happiness. Resolutions that include adding something new to your life each month will help you realize new dreams and goals throughout the year.

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Dazzle Consumers with Foil Stamped Packaging

Monday, December 4th, 2017

Retail spaces are crowded with many products this holiday season. In fact, competition between products is fierce throughout the year. How can you help your product stand out and catch the attention of consumers? According to the Journal of Applied Packaging Research, packaging plays a crucial role in communicating the benefits of a product to consumers. Packaging designers often use high visibility enhancements. This includes foil stamped packaging and gold foil to catch consumer attention and sell products.

Clemson University published a study for the Journal of Applied Packaging Research. It looked at how incorporating foil stamping to consumer good packaging affected consumer attention and purchase preference. Most noteworthy, the research found that foil stamping product packaging significantly affected consumer attention towards the product. Results showed that foil stamp print could be a highly strategic influencer on consumer attention and purchase decision. The study mentioned that “specific stimulus characteristics prompt consumer response.” Packaging stimulus included color, size, the incorporation of complex stimuli, and the degree of novelty of the stimulus. Embossing, holographic print and foil stamping all have the potential to separate a package from its competitors. In conclusion, the study recommended testing of these special print packaging affects to be sure they benefit your particular brand and product.

How can you bring your product to life with foil stamped packaging?

When gold foil stamping or another metallic foil stamp is added to packaging, the result can be brilliant. Foil packaging can draw immediate attention to a product. Furthermore, foil stamp print can be combined with embossing to create a 3D affect, getting even more attention. Foil stamping is not only used to create an elegant packaging for luxury products, but also more frequently to gain consumer attention for every day products.

Foil stamp printing does not use ink., therefore specialized foil stamping is ideal for darker colored papers. It adds a depth of richness to the look of product packaging. A foil stamp effect can make a consumer product stand out in a crowded market of competitors, as well as sway purchase decisions.

Three special print effects for product packaging

  1. Hot Foil Stamping -Corcoran Printing helps bring an eye-catching metallic effect to product packaging for many retail clients. From hot foil stamping labels for retail bags or boxes, foil stamped jewelry tags or gold foil hang tags to foil stamped product wraps and foil candle toppers. Contact Corcoran today to learn more about foil stamped packaging.
  2. Embossed product packaging – Retail is more competitive and businesses are looking for new ways to call more attention to their brand and products. While a foil-stamped package can add that sparkle you need to catch the eye of busy consumer, embossing ads a 3D effect to the packaging.
  3. Die Cut printing – Consider the special effect of a die cut, foil stamped hang tag for clothing, jewelry or other products. This form of retail packaging can also catch attention. Die cutting enables your print piece to have a unique cutout that can vary from simple to intricate. Die cut shapes on tags or die cut windows in product boxes can help to showcase a particular product.

Foiled packaging that stands out on a store shelf

Many companies focus all of their time and energy on product development, and not enough on packaging to help sell their product. Customers often make spur of the moment purchase decisions when they are in a store. For this reason, it’s extremely important that you take an opportunity to grab the attention of a consumer. You can do this with your packaging design and print. Quality printing is important, so don’t cut corners. If you want to showcase a quality product, you can’t do it with cheap packaging. The quality of the print and the packaging is a reflection of the quality of the product.

The packaging print experts at Corcoran Printing can help you learn more about Foil Stamp Printing & Embossing for packages. Learn about Die Cut Printing for packages as well. Corcoran Printing can also help with product packaging design ideas to be sure your product shines in stores. Packaging has an immense impact on how consumers perceive your brand. Be sure to make an impression with your packaging that influences a consumer to purchase your product. Learn more about how special effect printing and foil stamped packaging can help sell your products by calling Corcoran Printing at 800.564.0085.


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Tis the season to spread customer cheer with company holiday cards

Monday, October 16th, 2017

Printed company holiday cards connect businesses to the recipient in a way that an electronic greeting can’t. A printed corporate holiday card connects on a much deeper level than a social media or email greeting. People still love to get mail, even in this digital age. Consequently, customers really look forward to receiving and opening company holiday cards.

In addition, printed business holiday cards can help you generate goodwill. They will reconnect your brand with customers and also strengthen business relationships. A printed company holiday card will demonstrate the importance of your customers and how much you value them. Especially if you keep your approach sincere, with no sales pitch, just a genuine holiday message.

Facts about direct mail and customer loyalty

According to the Direct Marketing Association (DMA), direct mail has the greatest impact because it offers a tangible experience for the customer. Research found that all age groups are interested in receiving and responding to mail. Company holiday cards are an ideal way to strengthen loyalty. Furthermore, branded holiday cards can also help improve customer retention. A study by Harvard Business School found that increasing customer retention by even 5% could increase profits between 25-95%. Achieve higher customer retention by building a strong rapport and developing loyal relationships. Build better customer relationships through personalized printed company holiday cards. Your loyal customers will soon become your best brand ambassadors.

10 Tips for effective company holiday cards

  1. First of all, don’t go digital. Print is worth the extra time, effort and expense, so you may show your customers they are valued. Printed branded holiday cards are much more meaningful. Paper cards have a much longer shelf life than a holiday email that can be easily deleted before being read.
  2. Custom design a vibrant corporate holiday card to fit your brand. If you don’t want to invest in a custom design, find an existing business holiday card design that best represents your business. Be sure your corporate greeting card is high quality and tasteful. The tone and style of your company holiday cards should reflect your business and your brand.
  3. Be aware of religious and cultural beliefs. Keep the card message and design more generic to avoid offending anyone. You can personalize more through a message.
  4. Try to avoid making a sales pitch. Keep the tone of your printed corporate greeting card more an expression of goodwill.
  5. Impress with special print effects on our holiday greeting card. Consider foil stamped company holiday cards. The effect will really stand out. Die cut holiday cards and embossed holiday cards are sure to get your brand noticed.
  6. Select quality paper for your custom printed branded holiday cards. Corcoran Printing will be able to help you select the paper stock and envelope style to best fit your card. There are many thicknesses and textures from which to chose. The paper selection should enhance the design of the printed corporate greeting card. It should also enhance any hot foil stamping or embossing.
  7. Personalize your printed corporate greeting card with a signature and personal message. Signing a card and adding a handwritten message is a wonderful touch. Printed company holiday cards signed by the business owner will also show a very personal touch. If your list is too large for hand-written personalization, incorporate your digital signature and a personal digital message. What will be most welcome and appreciated by the recipient? It could be a simple message of thanks and gratitude for their support over the past year.
  8. Start planning now. Most of all, be aware of the holiday mail rush. Be sure to order and mail your printed company greeting cards on time. You don’t want them arriving after the holidays. You can begin to mail your holiday card anytime after Thanksgiving.
  9. Double-check the accuracy of your mail list. Be sure to update contact names and addresses. There’s nothing worse than addressing it to the wrong person or having a typo in the recipient’s name.
  10. Finally, consider including a corporate branded holiday gift for VIP customers and clients. Corcoran Printing offers a wide array of branded promotional items and branded holiday gifts. You may have a few customers or business contacts that you would like to acknowledge with a bit more this holiday season. Corcoran Printing can help.

Order your company holiday cards today

Printed branded holiday cards will let the recipient know they are important and valued. Remember, people like to get mail, especially cards. Therefore, you can make a customer’s day this holiday season. Printed company holiday cards are a great investment in customer relationships. Most noteworthy, this small gesture of thoughtfulness can help solidify your business relationships.

Visit Corcoran Printing for more information on printed greeting cards. You will also find information on die cut printing for holiday cards, foil stamping for greeting cards and an extensive listing of our products and services.


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Digital clear varnish technology new at Corcoran Printing

Friday, September 22nd, 2017

Print customers can now get digital clear varnish technology and more digital print capability at Corcoran Printing. Through new technology, the Wilkes-Barre printer can also digitally print white ink on a dark paper. Corcoran Printing has been providing customers with quality printed pieces for more than 75 years. The new Heidelberg Versafire CV features innovative laser technology. This results in very high-resolution images. Furthermore, Corcoran Printing can print digitally at faster speeds than ever before. Versafire CV has a maximum speed of printing up to 90 letter pages per minute. Printed pieces are produced digitally with superb quality. Most noteworthy, this is currently the only digital printing press in its class to print white or varnish as a full area or spot color.

Digital clear varnish technology

Corcoran Printing’s newest Heidelberg press prints in full color. It can also incorporate an additional spot varnish. All done digitally, this allows for smaller print quantities. Clear gloss varnish can fully coat an image or just specific parts to be highlighted. Digital clear varnish technology will help to produce sleek and sophisticated printed marketing pieces.

White ink printed on dark paper stock

Digital print customers can now market with designs that incorporate white ink printed directly on a dark stock. This is a very popular option for chic looking business cards. White ink on dark paper is also ideal for elegant printed packaging . This includes items such as jewelry cards and printed jewelry tags. Corcoran Printing did not have this capability digitally prior to the investment in the Heidelberg Versafire CV.

Printing on larger and thicker paper stocks

Corcoran Printing’s new press will also allow for digital print on larger paper formats and thicker stock. More packaging materials can now be printed digitally. The digital printing of thicker business cards and other printed promotional items is possible as well. The press prints larger formats, with digital sheet size capability now 12.99 X 27.55. This is especially relevant as it enables posters and six-page signatures to be produced more cost effectively in shorter runs.

Optimized print sharpness

Unrivaled print clarity is a feature of Corcoran Printing’s new press. 1,200 X 4,800 dpi lasers and ultra-fine toner particles produce ultra-sharp images and text. Gradations are smoother and hairlines are thinner and more detailed.

Digitally printed products

Many items can be printed on the new Versafire CV at Corcoran Printing. Take advantage of the new digital clear varnish technology for these products and more:

  • Thick business cards printed with white on dark or a spot varnish.
  • Digitally printed packaging, including printed candle tags, printed jewelry cards and jewelry tags, printed clothing tags and clothing labels.
  • Digital printed program booklets
  • Printed short run brochures
  • Digital printed mailer inserts
  • Printed labels
  • Digitally printed posters
  • Digitally printed flyers
  • Printed note cards
  • Thank you cards
  • Printed stationery

Contact Corcoran Printing today

Learn more about our new digital clear varnish technology in addition to products that can be printed on our new Heidelberg digital press by calling 800-564-0085. For information on all of our products, visit www.corcoranprinting.com. Learn more here about our foil stamping and embossing print capabilities.


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Corcoran Printing #MatchColorMonday Pantone Possibilities

Tuesday, September 12th, 2017

Corcoran Printing #MatchColorMonday can help when looking for color ideas for your next print project. #MatchColorMonday can be found on Corcoran Printing’s Facebook and Instagram pages. Every Monday, the commercial full color and foil print team showcase a different pantone color palette. Photos are taken of the palette paired with an item that matches. Finally these colorful photos are meant to spur the design imagination.

Thousands log on to Corcoran Printing’s social media sites each week to see what creative pantone concept the print team has come up with. Corcoran Printing #MatchColorMonday has tied in national brands from General Mills and Kellogg’s cereals to Blue Diamond almonds and Skittles candy. This fresh approach to showcasing color also incorporates seasonality and current events. Follow Corcoran Printing on social media and you won’t be disappointed. You may view a sea of gummy sharks swimming among a palette of Pantone ocean blue one week. A bright summer field of wildflowers highlighting Pantone shades of yellow may spark your print imagination the next week.

This clever concept is sure to provide many ideas for your next printed postcard or brochure. Corcoran Printing #MatchColorMonday always features various shades of a certain color. Print experts also inform as to the best ways to achieve color harmony. You will get paper stock ideas, as well as foil stamp and emboss ideas. Corcoran Printing provides examples of just how easy it is to find a Pantone color to complement a photo or graphic. The goal is to create a unique look for design of a print piece that will grab attention.

Selecting a Pantone Color

Designers will quickly and easily find a particular color on the Pantone website. Simply type in a color, such as aqua, peach or pink. You will then scroll through many different shades of that color. For ease of navigating, the PMS or Pantone colors are even divided among ideas for graphic designers, fashion and interior designers, and industrial designers.

Find the most recent Pantone Color Report and also the color of the year, along with color pairing ideas. In addition, the site also has many informational articles on the use of and selection of colors. The site pairs well with the creative ideas of Corcoran Printing #MatchColorMonday. With both, you will be well on your way to selecting the right colors to make your next printed marketing piece pop.

The Use of Color in Design and Print

Color is often used to create a particular mood. Different colors can have an impact on customers. Careful attention should always be given to colors used in logos, printed postcards and printed brochures. Finally, here are some examples of how your customers may be affected by the use of the use of various colors .

  • Red is often used to convey a feeling of strength, excitement and importance.
  • Orange gives the feel of a casual energy and a bit of fun.
  • Yellow brings a mood of happiness and friendliness.
  • Green is of course the color of nature. It has an environmentally friendly look and peaceful feel.
  • Blue is often used to suggest trustworthiness, dependability and security. Blue is a color used by many brands.
  • Black can set many moods. It is frequently used to sympbolize luxury and sophistication when advertising certain products.

See Corcoran Printing #MatchColorMonday for great color ideas!

Be sure to follow Corcoran Printing on Instagram to see the #MatchColorMonday ideas every week. You can also like Corcoran Printing on Facebook for more color print and specialty foil ideas. Corcoran Printing is the printer of choice for many national brands, as well as local and regional businesses. Call a Corcoran Printing color and print expert today at 800.564.0085.





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