Ruth

A recent survey revealed that many people enjoyed being solicited through direct mail as opposed to being contacted through email.

As businesses across the country struggle to get navigate through a slower economy, many have been rethinking outreach strategies to better engage with an audience.

Leveraging the latest in technology along with traditional forms of marketing, such as printed materials through brochures, is one of the most important things that businesses can do these days to increase profits. In a recent article for the Direct Marketing Voice, marketing expert Cynthia Fedor writes that taking a mutlichannel approach to an outreach […]