Ruth

Developing a direct mail list

April 4, 2013

Direct printing and mailing campaigns, whether it is postcards, brochures or catalogs, are part of every savvy small business owners’ marketing arsenal.

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Boosting the impact of direct mail marketing with a multichannel approach

April 3, 2013

Small businesses seeking ways to revive their direct mail marketing campaigns should look to the foundation of any successful marketing strategy and aim to engage consumers through compelling and interactive conversations.

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Study: More people want to be contacted by direct mail than through mobile phones

April 2, 2013

According to one recent survey, consumers are less likely to connect with mobile advertising efforts, compared to email or direct mail marketing efforts.

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Various industries benefit from direct mail

March 27, 2013

Industries of all sorts have been able to take advantage of direct mail strategies to help reach new and existing clients.

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The right printed material matters

March 26, 2013

One of the biggest trends to hit the print marketing sector in recent years has been the use of digital tools to help complete a job.

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