Ruth

Employees find green printing to be a top priority

April 12, 2013

Going green is increasing on the minds of both businesses and consumers, making it important for printers to offer printing and mailing solutions that are eco-friendly and cost-efficient.

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Thirty-five percent of small businesses use direct mail to reach consumers

April 10, 2013

A significant number of small businesses prefer connecting with consumers through a variety of tactics, including traditional approaches such as direct mail marketing.

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Print marketing for a home-based business

April 9, 2013

The recession was not kind to all businesspeople, with many talented and experienced executives and managers finding themselves without a job.

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The importance of visuals in direct mail

April 8, 2013

According to many marketing experts, direct mail can be a small business’ best bet, given the power that printed material can have when it comes to visually impacting potential or existing clients.

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Generating leads is a balancing act

April 5, 2013

For seasoned small businesses, designing a marketing or branding strategy can be an intimidating task.

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