Ruth
While some have moved to a strictly digital platform for their marketing efforts, many companies have found that traditional forms of outreach are still the most effective way to increase a customer base.
Read MoreWhen creating a direct mail campaign, small businesses must have a variety of factors they must take into account, including size, layout, type of materials and color schemes.
Read MoreIHOP is aiming to drive traffic via a multichannel ad campaign, leveraging the power of direct mail to interact with regional consumers.
Read MoreOne of the keys to engaging the public in an effective way is to focus on a local audience and roll out a campaign that suits their needs.
Read MoreA recent survey conducted by TNT Post found that the majority of marketing professionals relied on direct mail as their most-significant promotional strategy.
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