Use Promotional products to connect with consumers and draw attention to your brand
Promotional items, giveaways and business gifts with an imprinted logo or other advertising messaging, are an excellent and cost effective way to get your brand in front of consumers. They cost much less per impression than other forms of advertising, such as TV and radio, and are especially effective in drawing attention to your brand, a specific product or event, attracting visitors to a trade show booth, opening the lines of communication with consumers and also incentifying employees.
Pens, shirts, bags, calendars, caps and cups are among the most popular promotional items with consumers. According to the Advertising Specialty Institute (ASI) Global Advertising Impression Study 2014, writing instruments seem to be the most popular promotional product in both the U.S. and abroad. 56% of all U.S. consumers surveyed said they owned a logoed writing instrument, while 48% owned a logoed shirt, 34% a logoed bag and 25% a logoed calendar, cap or some type of drinkware. The ASI also found that 85% of those participating in the study said they could identify the advertisers on the promotional items they owned.
When it comes to staying power, logoed printed calendars are one of the most affective promotional products, staying in front of the consumer for a full year. Logoed coffee mugs also have staying power, while logoed bags and caps make the most impressions, based on how long an individual keeps them and how many people they come into contact with while using the item. The longer a promotional product is kept, the more impressions it makes on the recipient as well as anyone else he or she sees while using it. People wearing your logoed merchandise become walking billboards for your company, organization or event.
Perhaps writing instruments, bags and calendars are so popular, because consumers really want items that are useful to them Also surging in popularity as of late for usefulness are USB flash drives and USB device chargers, which are both in high demand with consumers. The 2015 Promotional Products Association International (PPAI) Show in Las Vegas named some breakout products of 2015. They include the selfie stick and USB power banks. There is also a trend towards new and different drinkware, such as copper looking Moscow mule mugs and mason jar glassware.
PPAI reported that 83% of consumers like receiving a branded promotional product, and that 85% said that after receiving a promotional product, they would do business with the advertiser. PPAI also reported that the printed calendar is still king. Calendar usage is high in both the workplace and homes with over 70% of homes and businesses using calendars. Sales of promotional products increased in 2014 with wearables, including logoed t-shirts, golf shirts, caps, uniforms, outerwear, and other wearables accounting for the highest sales volume. PPAI reported that most of the businesses purchasing promotional items were making purchases as business gifts, for brand awareness, for trade show giveaways or for employee relations or events.
Almost any product can be imprinted with a logo, so if you can imagine your logo on something, chances are it can be done. With a potentially small price tag based on the item, and an often lasting impact, imprinted promotional products can be a very effective part of an overall marketing campaign, helping to build a much higher level of brand awareness, creating good will and increasing customer loyalty. Invest in quality promotional products with lasting usability, such as calendars, pens, caps, bags and shirts, because the greater the shelf life on your promotional product, the greater your return on investment.
Popular Logoed Promotional Products available at Corcoran Printing
- Hats & Caps
- Bags & Totes
- Writing Instruments
- Printed Calendars
- Desk Accessories
- Travel Mugs
- Coffee Mugs
- Water Bottles
- Sporting Goods
- Computer Accessories
- Key chains
- Seasonal Products
- Trade Show Giveaways
- & More
You can view Corcoran Printing’s complete online promotional item store at http://corcoranprinting.logomall.com/. There are hundreds of items from which to choose for every budget to help increase brand recognition and build customer loyalty. To discuss what might promotional products might work best for you, call a Corcoran Printing promotional item print expert at 1-800-564-0085.