Every Door Direct Mail Helps Small Businesses Reach New Customers
Save money on postage and reach your target market without a mailing list with Every Door Direct Mail Retail by the U.S. Postal Service. EDDM is a new way to think about marketing your products or services. You just target your audience through neighborhoods, carrier routes or other geographic areas, and the post office delivers your printed piece directly to every mailbox on that route for only 17.5 cents per piece.
Direct mail is an effective way for small businesses to generate leads, increase traffic and build sales. It puts your message directly in the hands of the consumer. EDDM offers other key benefits as well, including no postage permit requirements, no names or addresses needed, and also plenty of room for your message with a variety of size options. Three of the most popular size options are postcards (6.5 X 9), oversized postcards (8.5 X 11) and tri folds (4.25 X 14). There is a 5,000 piece maximum per day, per post office, but the minimum quantity to qualify is just 200 pieces, making EDDM affordable for every business.
Direct mail can be an extremely effective tool to not only find new customers, but also build relationships with existing customers. It creates that one on one connection that other media channels can’t match, helping small businesses to go that extra mile with a more personal touch. EDDM is the ideal marketing tool for every small business, from attorneys, auto dealers and real estate agents to restaurants, retailers, banks and more.
Statistically, direct mail is still one of the most effective forms of advertising for any business, delivering a higher return on investment than any other medium. According to the Direct Mail Association (DMA) Fact Book for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail. Some great examples of how businesses are using EDDM include coupons, menus, grand opening announcements, sales announcements, and new product and service advertisements.
The direct mail experts at Corcoran Printing can help you get your EDDM campaign underway today. We can help you choose your geographic target area and professionally print your mailer. Our graphic artists can put together an innovative and eye-catching mailer based on your needs and make sure that it meets all of the postal size and weight requirements. We can even prepare all of the paperwork and deliver the mailer to the post office for you.
Visit us online at www.corcoranprinting.com or call us today at 1-800-564-0085 to talk about how this program can work for you.