Direct mail marketing experiences growth after three years on the decline

After spending three years in the trenches, direct mail marketing is finally on the rebound, with spending on brochure printing and postcard campaigns back on the rise.

According to information from the Winterberry Group, direct mail advertising sales saw a 3.1 percent boost last year – a rise from its three year decline of 20 percent. Next year, this figure is expected to rise to 5.8 percent.

“As companies see the economy turning around, they tend to increase their spending on marketing, because so many of them have cut back their spending during the recession,” said Bob Lieber, CEO marketing strategy and services firm Original Thought in an interview with Medill Reports. Lieber attributes the boost to improvements in business conditions.

Some experts attribute the rise in direct mail marketing to the overwhelming number of digital correspondence coming in to consumers, claiming that there are so many emails within a person’s inbox, that it is simply easier to delete correspondence than interact with it, the source reported.

However, despite direct mail’s gains, the United States Postal Service is still lagging behind, launching a host of campaigns to regain its footing and prove its worth.