Developing a direct mail list

Direct printing and mailing campaigns, whether it is postcards, brochures or catalogs, are part of every savvy small business owners’ marketing arsenal. Sending snail mail to clients provides potential customers with an immediate and tangible message, and one much harder to throw away.

However, before sending out any print materials, it is important that businesses develop a good mailing list. While list brokers and direct mail agencies do exist and can help any insecure owner get started, most businesses have all the information they need at their fingertips – a well-maintained customer database.

“Use it, but only after carefully updating it. Consider augmenting it with other potential customers whose business you