Blog

Entrepreneurs can center marketing strategies around personal experiences

When small businesses are designing a print strategy, they should remember to design with one thing in mind: consumers' emotions.

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Yellow Pages advertising errors to avoid

Despite the increasing array of digital opens to small business marketers, traditional printing and mailing strategies remain relevant and effective.

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Local newspapers more relevant than websites

While many experts have predicted doom for the printing and mailing industry, some organizations are continuing to find print to be the more accessible of the two mediums.

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Time-sensitive deals can attract busy consumers

Whether a business is using brochure printing, poster printing or a standard printing and mailing campaign, it is important that its materials have a hook - a call to...

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Businesses should invest time and funds into creating branded materials

Branding a business begins with one simple questions, "What am I trying to communicate?"

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Report finds biggest use of print among agricultural firms

Digital marketing offers a wide array of options for small businesses looking to grab a bigger share of their markets, but print materials are still critically important as well,...

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Direct mail has important place in market research for small businesses

Direct mail has important place in market research for small businesses

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Expert: Online marketing doesn’t exist in a vacuum

Print is a necessary ingredient to a successful integrated marketing campaign, according to a column by Liana Evans at marketing website Clickz.

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LinkedIn buys online business card scanning service

CardMunch, an online service that incorporates contact information presented on business cards into a user's smartphone contacts list, has been purchased by business social network LinkedIn.

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Designing office stationery to stand out

As any office knows, having proper supplies such as custom pocket folders, pens and document organizers is key to daily operations. However, there is one necessity that doesn't just...

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