Blog

Receipts – a new print marketing space?

While many small businesses and organizations may primarily think of print marketing in terms of direct mail, new software is showing them how to turn everyday business items into...

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Newspapers a trusted source of info on restaurants and local businesses

Direct mail and other marketing materials are poised to be increasingly relevant sources for information on businesses and restaurants in the new year.

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Small business marketers can get a leg up on the season through differentiation

During the holiday season, shoppers hit the stores looking for gifts and businesses amp up their marketing strategies to win the holiday race, including direct mail, in-store promotions and...

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Leaflets help engage digital audiences

A major cosmetics brand is leveraging printed material in its latest outreach effort to reach a wider audience.

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Survey says marketing spend likely to increase

A recent survey by the Direct Marketing Association revealed that spending on both physical and digital marketing materials would remain largely the same during the third quarter of 2011....

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Marketing budgets expected to increase

A report from the Direct Marketing Association found that a total of $163 billion would be spent during 2011, marking an increase from the year before.

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DMA publishes report

At its recent conference in Washington, D.C., the Direct Marketing Association unveiled a forecast regarding changes to the industry and giving more information to sector professionals.

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Business cards are an essential B2B marketing tool

Networking is one of the most important ways for business-to-business companies to reach prospective clients and customers.

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Embracing creative risks is necessary in marketing

Small businesses have increasingly begun to adopt cross-channel strategies in the hopes of reaching the widest number of consumers.

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Ironing out payment details with a graphic designer

So you have found your perfect graphic designer. You've communicated exactly the design and branding you want for your printing and mailing campaign and are now ready to begin...

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