Blog

Social media+Direct mail: A winning formula

When it comes to engaging a client base, there is much debate within the marketing sector as to the best way to achieve results.

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Consumers will tolerate 10 direct mail marketing messages from brands

While there is a "fine line" between an ideal level of communication and bombardment between small businesses and consumers, a recent study indicates that consumers tolerate a greater number...

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Thirty-five percent of small businesses use direct mail to reach consumers

A significant number of small businesses prefer connecting with consumers through a variety of tactics, including traditional approaches such as direct mail marketing.

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Print marketing for a home-based business

The recession was not kind to all businesspeople, with many talented and experienced executives and managers finding themselves without a job.

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Generating leads is a balancing act

For seasoned small businesses, designing a marketing or branding strategy can be an intimidating task.

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Creating marketing pieces that cut through the din

Every day, consumers are bombarded with hundreds, if not thousands, of marketing messages, all of which are crying out for attention.

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Kraft adopts more ‘holistic’ marketing approach

No matter the size of your company, marketing matters - just ask Kraft Foods, which recently announced plans to update its packaging and advertising through dynamic content.

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New technology in the printing sector

One of the most popular features on printed materials these days are quick response codes. Whether it's a post card or brochure, businesses and other organizations seek to engage...

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Study: QR codes seen more frequently

A recent study revealed that quick response code are gaining popularity in stores around New England, as more retailers rely on the printed material to better engage with consumers....

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USPS price increases spur renewed focus on ROI for marketers

While the United States Postal Service will be undergoing numerous changes over the next year as it attempts to recoup $20 billion in savings, many marketers say they're not...

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