Blog

Business cards offer ‘tangible’ connection

Networking is a key part of success for any small business, just like printing and mailing. However, the mode for keeping in touch has recently seen some transformations and...

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A newsletter must have value-added content and visual appeal

When launching a direct mail campaign, small businesses have many materials to choose from - they can send consumer brochures, foil stamped cards and even postcards.

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Print materials can help businesses stand out from competitors

As a result of the recession, small businesses had to improve their operations and marketing strategies, including printing and mailing initiatives, to keep from going under.

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Professionals should include unusual elements on business cards

Networking is one of the best ways for business-to-business service and product providers to expand their list of contacts and potential clients.

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Creating a successful brochure design on a small budget

The key to a successful brochure printing campaign lies in the design of the publication itself.

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Triggered marketing can prove to be explosive for small businesses

While printing and mailing campaigns have proven to be successful and highly lucrative ways to engage consumers, savvy small businesses are employing a new technique to help "explode" marketing...

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Print and mobile: A match made in marketing heaven?

Multichannel marketing is more than just a buzzword among small business owners and advertisers - it's a proven strategy for reaching customers through a variety of mediums, including printing...

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Direct mail copy should give consumers what they want

When creating a direct mail campaign, small businesses must have a variety of factors they must take into account, including size, layout, type of materials and color schemes.

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Targeting customers requires adaptation

One of the most important elements to any printing and mailing campaign is knowing and then accurately targeting a business' consumers.

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Targeted mailing lists key to direct mail marketing success

Approaching a direct mail marketing campaign without first investing in a targeted mailing list inevitably means a small business will waste a hefty amount of capital on its efforts...

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