Blog

Trade shows are a good opportunity to display posters, other printed materials

Trade shows are one of the best ways for businesses to market goods and services and make important connections with those in their industry and possible clients.

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Technology helps direct mail sector

Thanks to emerging technology, those in the direct mail sector have more tools to take advantage of than ever before.

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Coupons could attract more business

With the economy still struggling to get back on its proverbial feet, many businesses have been forced to reexamine outreach efforts.

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Multichannel marketing requires integration, not alienation

While numerous companies and organizations may be racing to leave their digital footprint on social networks, blogs and websites, one business is advising owners not to be hasty and...

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QR Codes can help businesses

One of the most popular methods being used in the printing business is quick response codes.

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Content must be easily consumable by potential customers

Today's consumers have a notoriously short attention span, meaning that to be successful, marketers and their printing and mailing campaigns not only need to stand out but also communicate...

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Dimensional direct mail is perfect for business VIPs

Marketers are being forced to get more creative with their direct mail campaigns in order to deliver dynamic content and catch recipients' attention.

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Creativity is a necessary element in any marketing campaign

One of the most important aspects of any successful printing and mailing campaign is the creativity with which it is developed.

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Most marketers not engaging local clients

According to one recent study, marketing professionals need to do more to engage with local audiences through strategic outreach efforts.

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Survey: Marketing budgets to increase

While many firms have been forced to scale back outreach efforts due to lower revenue, a recent survey revealed that many are planning to increase their marketing budgets.

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