Blog

Tis the season to spread customer cheer with company holiday cards

Printed company holiday cards connect businesses to the recipient in a way that an electronic greeting can’t. A printed corporate holiday card connects on a much deeper level than a social...

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Corcoran Printing encourages the use of print media to enhance social media and get more Facebook page likes

There are many ways to put print to work for you in the digital age. This includes cross promoting your Facebook page and other social media pages on all...

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Graphic design evolves to meet business needs

Graphic design, whether it is for printing and mailing campaigns or branding initiatives, is unlikely to die anytime soon - even with the advent of social media.

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Creative letterhead can be featured on a variety of print materials

One sure way to boost a small business' printing and mailing campaign is to develop a letterhead that will communicate a company's identity clearly and creatively.

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Leveraging data management to benefit a direct mail marketing campaign

Using data management in a direct mail marketing campaign will help a firm see the best results possible without wasting excess funds.

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Briefing is key to getting what you want from a graphic designer

Whether a small business is launching a direct mail campaign or looking to create new custom pocket folders, a talented and experienced graphic designer is a requisite.

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Advertising blunders to avoid

No small business is perfect, and as a result, they are bound to make mistakes, especially when it comes to their printing and mailing campaigns. However, by looking at...

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Designing a new product should begin with marketing

While there are many different strategies that small businesses can employ to jumpstart a new product or line, contributor Nolan Bushnell for Inc. magazine says engineering or design is...

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Businesses should tap their ‘brain trusts’ for marketing plans

A small business may have a great idea for its brochure printing campaign, however, without the proper research or organization, it may as well flush its dollars down the...

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Companies should engage customers through mail as much as possible

Among the most popular ways to keep customers engaged and enable them to learn more about the product and services being offered is through direct mail.

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