Blog

Emotion is key element to attractive graphic design

Consumers are a visual breed. We are attracted by people, products and pictures that are pretty, interesting or shocking. The graphic designer's challenge, then, when creating a poster printing...

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Marketers should pair digital with direct mail to see success

Although email, mobile and social media marketing have recently become widely used tactics to reach consumers, marketers should be pairing these methods with a strong direct mail strategy.

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New technology helps direct mail sector

There is nothing more important to the modern business professional than making operations as efficient as possible. This is especially true for those tasked with running direct mail marketing...

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Nonprofits rely on direct mail

Many nonprofit organization have been able to leverage the power of direct mail to keep fundraising efforts going even as the economy struggles to get back on its feet....

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The right information can help with direct mail

Getting the right information about customers ahead of a direct mail marketing campaign can be tough, even for the most seasoned marketing professional. Learning about what sort of messages...

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Debating the value of QR codes in print marketing

When it comes to creating a memorable direct mail or print marketing campaign, business owners need to be aware of all the tools at their disposal.

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Direct mail group spends a quarter million dollars on lobbying

A national lobbying group, which seeks to advocate for businesses in the direct mail marketing sector, recently made news after it indicated how much it spent on efforts in...

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U.S. government spends $1 billion annually on direct mail

With its reluctance to take up digital initiatives, the U.S. government is largely keeping direct mail marketing afloat.

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New platforms, same engagement needs

While some have moved to an online platform to increase outreach, many others have been continued to rely on direct mail as a way to better engage customers.

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South Dakota Governor tries to attract businesses through direct mail marketing

The governor of South Dakota made headlines recently when his office announced a new marketing campaign aimed at attracting businesses to move their operations to the state.

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