Blog

The differences in B2B and B2C direct mail marketing campaigns

Targeting a business with a direct mail marketing campaign is different from efforts that aims to draw in consumers an households.

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Trader Joe’s connects with consumers via brochure printing campaign

In an effort to stay engaged with its consumers, Trader Joe's relies on two primary modes of communication: a monthly brochure printing campaign and radio advertisements.

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Study suggests direct mail leads to increased consumer engagement

A recent study suggested that one of the best ways for businesses to increase the number of customers they have is by creating a printed direct mail marketing campaign.

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Dry cleaners drive business with direct mail marketing

Direct mail is still one of the leading ways for marketers to issue coupons to consumers, but many companies have begun enhancing their strategies by using a multichannel approach.

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Study: 14 million people scanned QR Codes in July

A study by comScore recently found that 14 million smartphone users scanned quick response codes in July, revealing that more people than ever are leveraging the technology to find...

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USPS wants to attract businesses

The United States Postal Service has been going through a well-publicized struggle when it comes to budget short falls. However, the agency's leadership is continuing to explore ways to...

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Major brands get in printing game

Sending out the right types of brochures and printed materials is vital for many businesses hoping to better engage clients and possible industry partners.

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Direct mail most popular direct marketing tool

This week, a new study from the Print Industries Market Information and Research Organization revealed that small businesses continue to utilize printing and mailing strategies to reach consumers.

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Institutions can improve outreach with direct mail

Organizations of all kinds have been seeing the positive results of rolling out direct mail marketing campaigns when it comes to getting more clients.

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Keep direct mail and online marketing messages consistent

Direct mail marketing is an often misunderstood tactic that, if approached properly, still proves to stand up against digital marketing efforts.

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