Blog

Leveraging data management to benefit a direct mail marketing campaign

Using data management in a direct mail marketing campaign will help a firm see the best results possible without wasting excess funds.

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USPS works to prove direct mail marketing’s worth

In light of digital marketing, experts are fighting hard keep marketers in the know on the importance and relevance of a multichannel campaign - particularly one that includes direct...

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Tracking and measuring a direct mail marketing campaign

Many direct mail marketing service providers are targeting small business owners by offering platforms that directly benefit their tactics.

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Campaigns get creative with direct mail and QR codes

Businesses aren't the only entities pairing direct mail marketing efforts with new technology in the hopes of creating dynamic content and capturing the imagination of recipients.

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Newsletter printing must accurately target audiences

When creating an effective newsletter for your small business' printing and mailing campaign, it is important to target your audience carefully to ensure you reach those most interested in...

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Variable data printing allows businesses to customize their direct mail and print materials

As marketers work to acquire new consumers and broaden their audiences, they are often faced with the challenge of making sure each printing and mailing recipient in a campaign...

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Direct mail marketing experiences growth after three years on the decline

After spending three years in the trenches, direct mail marketing is finally on the rebound, with spending on brochure printing and postcard campaigns back on the rise.

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Client engagement with direct mail

When it comes to reaching out to potential clients, the options for direct mail marketers are continually expanding.

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United Way targets donors via redesigned brochure

In an effort to reach a greater number of consumers and tap additional donors across the nation, the United Way has launched a brochure printing campaign, leveraging the services...

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Direct mail that is light and slim is more likely to be read

When creating printing and mailing sales literature, especially brochures, it is essential for small businesses to think skinny.

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