Blog

USPS Sample Showcase is co-op method for delivering samples

As part of their direct mail strategies, business owners ofter include product samples.

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Automotive catalog allows business to advertise new part numbers and engine applications

Numerous small businesses take advantage of the chance to offer consumers a tangible service reminder through catalog printing, and the automotive industry is no different.

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Cover changes can give old catalogs a fresh look

Businesses that use catalog printing to engage both new and loyal consumers feel pressure to send new materials on a frequent basis or risk boring consumers, or even being...

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Small business owners should take advantage of clear direct mail channel

Developments in digital marketing have spurred many small business owners to abandon their direct mail strategies for what they believe to be a more cost-efficient solution.

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Industry event: Print is here to stay

As a result of the down economy, the number of cost-efficient digital marketing strategies and tools has increased at a rapid rate.

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City of Chicago to allow consumers to choose which direct mail pieces they receive

Technology has made green printing options a possibility for many businesses and companies.

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Putting the ‘you’ in print ads

According to a survey from online small business community Manta, marketing budgets will be the No. 1 priority among small businesses in 2011.

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Small business uses Google Maps to construct customer list

Imagine constructing a recipient list for your next printing and mailing initiative by leveraging mapping tools such as Google Earth.

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Obama addresses US Postal Service woes in recent budget

After the United States Postal Service reported a net loss of $329 million for its fiscal 2011 first quarter - which ended December 31, 2010 - in early February,...

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Consumers remember ads with well-known figures

Small businesses looking to grab more attention with their brochure printing or direct mail campaigns may want to consider one strategy that big brands have traditionally utilized - celebrity...

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