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TopShop leverages postcards to promote summer line

In promotion of its summer clothing lines, UK-based fashion retailer Topshop will be leveraging the power of direct mail to target its consumers.

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USPS may slash Saturday direct mail delivery

Direct mail marketing faces a serious crisis as the United States Postal Service teeters on the edge of running out of funding.

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USPS continues efforts to revive direct mail marketing with extension of “Forever” postage

n an effort to breathe life into direct mail and encourage more consumers and companies to utilize the United States Postal Service, the USPS is extending its "Forever" postage...

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Syncing direct mail marketing with mobile, QR codes

Direct mailers should leverage the power of mobile marketing, particularly via quick response codes, as a way to boost a campaign's relevancy and drive consumers to their company's website...

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USPS aims to gain major companies back with new advertising and marketing efforts

Among its many plans to revive the direct mail channel, the United States Postal Service has announced plans to promote its services to businesses via a campaign that will...

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Postcard campaign results in 7 percent more customers for restaurant

While postcards may be considered by many to be communication tools of a bygone era, small businesses should not exclude them from their direct mail initiatives.

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USPS announces direct mail trial for major advertisers

The United States Postal Services seems to be doing all it can these days to boost direct mail usage, and these initiatives could prove to be a great boon...

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Small businesses should test direct mail using small changes

While companies of all sizes invest in direct mail printing strategies as a way to reach consumers where they live, without testing their success, companies cannot expect to get...

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Businesses can benefit from direct mail philanthropic efforts

Small businesses are often looking to spur customer involvement through public relation strategies, especially those that include philanthropic efforts.

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Small business owners should take advantage of clear direct mail channel

Developments in digital marketing have spurred many small business owners to abandon their direct mail strategies for what they believe to be a more cost-efficient solution.

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