Blog

Direct mail helps physicians and hospitals reach new patients

Direct mail initiatives are a great way to reach consumers where businesses and firms know they will be: their homes.

Read More...

TopLine Credit Union receives award for direct mail initiative

Direct mail marketing is often overshadowed by social media and mobile marketing.

Read More...

Consumers will tolerate 10 direct mail marketing messages from brands

While there is a "fine line" between an ideal level of communication and bombardment between small businesses and consumers, a recent study indicates that consumers tolerate a greater number...

Read More...

Developing a direct mail list

Direct printing and mailing campaigns, whether it is postcards, brochures or catalogs, are part of every savvy small business owners' marketing arsenal.

Read More...

Boosting the impact of direct mail marketing with a multichannel approach

Small businesses seeking ways to revive their direct mail marketing campaigns should look to the foundation of any successful marketing strategy and aim to engage consumers through compelling and...

Read More...

Boost business by pairing direct mail with incentives

In the wintery, post-holiday shopping months of January and February, companies can find business lagging.

Read More...

USPS targets ‘broader, more diverse audience’ with social media

Experts have advised marketers to launch integrated marketing approaches and in an effort to keep direct mail afloat, the United States Postal Service is doing just that.

Read More...

USPS may dwindle delivery to just three days

In its ever-increasing efforts to save direct mail marketing, the U.S. Postal Service is contemplating reducing delivery to just three days a week.

Read More...

Valpak reaches 80 million households with QR code initiative

Direct mail marketing king, Valpak, is syncing its local coupon mailings with quick response codes this summer to tap the mobile marketing channel.

Read More...

Sprint leads the way for green printing and mailing initiatives

Several major companies came out on top in an efforts to reduce their impact on the environment via their printing and mailing campaigns.

Read More...