Small businesses looking to increase their direct mail marketing reach should consider a multichannel approach that includes social media and email as a way to enhance their efforts and...
Read More...Direct mail initiatives are a great way to reach consumers where businesses and firms know they will be: their homes.
Read More...Direct mail marketing is often overshadowed by social media and mobile marketing.
Read More...While there is a "fine line" between an ideal level of communication and bombardment between small businesses and consumers, a recent study indicates that consumers tolerate a greater number...
Read More...Direct printing and mailing campaigns, whether it is postcards, brochures or catalogs, are part of every savvy small business owners' marketing arsenal.
Read More...Small businesses seeking ways to revive their direct mail marketing campaigns should look to the foundation of any successful marketing strategy and aim to engage consumers through compelling and...
Read More...In the wintery, post-holiday shopping months of January and February, companies can find business lagging.
Read More...Experts have advised marketers to launch integrated marketing approaches and in an effort to keep direct mail afloat, the United States Postal Service is doing just that.
Read More...In its ever-increasing efforts to save direct mail marketing, the U.S. Postal Service is contemplating reducing delivery to just three days a week.
Read More...Direct mail marketing king, Valpak, is syncing its local coupon mailings with quick response codes this summer to tap the mobile marketing channel.
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