Blog

Marketers should pair digital with direct mail to see success

Although email, mobile and social media marketing have recently become widely used tactics to reach consumers, marketers should be pairing these methods with a strong direct mail strategy.

Read More...

U.S. government spends $1 billion annually on direct mail

With its reluctance to take up digital initiatives, the U.S. government is largely keeping direct mail marketing afloat.

Read More...

Creating a successful brochure design on a small budget

The key to a successful brochure printing campaign lies in the design of the publication itself.

Read More...

Nearly 12 percent of firms’ budgets will support direct marketing

As companies come out of the economic recession and make alterations to marketing plans in an effort to adapt to online advertising, a greater number of firms are switching...

Read More...

Direct mail helps nonprofits maximize value and retain donors

Nonprofits should be leveraging the power of direct mail marketing to both maximize the value of existing donors and retain those new to the market.

Read More...

Direct mail optimization is key to multichannel marketing success

Any business knows that the key to success in printing and mailing strategies is understanding consumers and then properly targeting them.

Read More...

IHOP targets regional consumers with direct mail

IHOP is aiming to drive traffic via a multichannel ad campaign, leveraging the power of direct mail to interact with regional consumers.

Read More...

Syncing direct mail marketing with social media

Marketers should be integrating their direct mail marketing approaches alongside their online efforts in order to get more bang for their buck in an increasingly web-savvy world.

Read More...

Targeted mailing lists key to direct mail marketing success

Approaching a direct mail marketing campaign without first investing in a targeted mailing list inevitably means a small business will waste a hefty amount of capital on its efforts...

Read More...

Pairing direct mail with social media and email marketing strategies

Small businesses looking to increase their direct mail marketing reach should consider a multichannel approach that includes social media and email as a way to enhance their efforts and...

Read More...