Blog

USPS works to prove direct mail marketing’s worth

In light of digital marketing, experts are fighting hard keep marketers in the know on the importance and relevance of a multichannel campaign - particularly one that includes direct...

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Tracking and measuring a direct mail marketing campaign

Many direct mail marketing service providers are targeting small business owners by offering platforms that directly benefit their tactics.

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Campaigns get creative with direct mail and QR codes

Businesses aren't the only entities pairing direct mail marketing efforts with new technology in the hopes of creating dynamic content and capturing the imagination of recipients.

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Variable data printing allows businesses to customize their direct mail and print materials

As marketers work to acquire new consumers and broaden their audiences, they are often faced with the challenge of making sure each printing and mailing recipient in a campaign...

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Direct mail marketing experiences growth after three years on the decline

After spending three years in the trenches, direct mail marketing is finally on the rebound, with spending on brochure printing and postcard campaigns back on the rise.

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United Way targets donors via redesigned brochure

In an effort to reach a greater number of consumers and tap additional donors across the nation, the United Way has launched a brochure printing campaign, leveraging the services...

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The differences in B2B and B2C direct mail marketing campaigns

Targeting a business with a direct mail marketing campaign is different from efforts that aims to draw in consumers an households.

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Dry cleaners drive business with direct mail marketing

Direct mail is still one of the leading ways for marketers to issue coupons to consumers, but many companies have begun enhancing their strategies by using a multichannel approach.

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Direct mail most popular direct marketing tool

This week, a new study from the Print Industries Market Information and Research Organization revealed that small businesses continue to utilize printing and mailing strategies to reach consumers.

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Keep direct mail and online marketing messages consistent

Direct mail marketing is an often misunderstood tactic that, if approached properly, still proves to stand up against digital marketing efforts.

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