Blog

‘Go Paper. Grow Trees.’ campaign emphasizes sustainability of print

According to International Paper, tree farmers and other private landowners plant approximately 4 million trees every day - three to four times more than they harvest.

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Technology plays big role in direct mail

One of the most important advancements advertising over the part few years has been the use of computer programs to help design direct mail and other printed materials.

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Creative letterhead can be featured on a variety of print materials

One sure way to boost a small business' printing and mailing campaign is to develop a letterhead that will communicate a company's identity clearly and creatively.

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Leveraging data management to benefit a direct mail marketing campaign

Using data management in a direct mail marketing campaign will help a firm see the best results possible without wasting excess funds.

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Briefing is key to getting what you want from a graphic designer

Whether a small business is launching a direct mail campaign or looking to create new custom pocket folders, a talented and experienced graphic designer is a requisite.

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USPS works to prove direct mail marketing’s worth

In light of digital marketing, experts are fighting hard keep marketers in the know on the importance and relevance of a multichannel campaign - particularly one that includes direct...

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Tracking and measuring a direct mail marketing campaign

Many direct mail marketing service providers are targeting small business owners by offering platforms that directly benefit their tactics.

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Campaigns get creative with direct mail and QR codes

Businesses aren't the only entities pairing direct mail marketing efforts with new technology in the hopes of creating dynamic content and capturing the imagination of recipients.

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Nonprofit direct mail marketing goes multichannel

While direct mail has been a successful way for nonprofit organizations to deliver dynamic content to and solicit contributions from supporters, it's more important than ever to marry this...

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Newsletter printing must accurately target audiences

When creating an effective newsletter for your small business' printing and mailing campaign, it is important to target your audience carefully to ensure you reach those most interested in...

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