Blog

USE QR CODES on Print

One of the most popular features on printed materials these days are quick response codes. Whether it’s a post card or brochure, businesses and other organizations seek to engage...

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Designing office stationery to stand out

As any office knows, having proper supplies such as custom pocket folders, pens and document organizers is key to daily operations. However, there is one necessity that doesn’t just...

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Multichannel marketing requires integration, not alienation

While numerous companies and organizations may be racing to leave their digital footprint on social networks, blogs and websites, one business is advising owners not to be hasty and...

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New technology in the printing sector

One of the most popular features on printed materials these days are quick response codes. Whether it’s a post card or brochure, businesses and other organizations seek to engage...

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Newsletters must be unique to reach valuable customers

Newsletters are an effective printing and mailing strategy that small businesses can use to provide loyal customers with updates on products and services, company news and even special deals.

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The do’s of direct mail marketing

While many businesses still employ standard direct mail materials such as mailers, brochures and flyers, another segment of entrepreneurs have begun to use marketing pieces that are a bit...

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Postage is worth the price, expert says

As a result of the recession, small businesses have tightened their belts in a number of ways, from slowing hiring to adjusting operational hours. One key arena that has...

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Direct mail marketers should play to existing markets rather than develop new ones

In today's recovering economy, it's essential for small business' direct mail marketing campaign reach the proper consumer.

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Graphic design evolves to meet business needs

Graphic design, whether it is for printing and mailing campaigns or branding initiatives, is unlikely to die anytime soon - even with the advent of social media.

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Redken leverages cloud-based technology for print, direct mail marketing

Hair products line Redken 5th Avenue NYC has implemented a cloud-based direct mail and print marketing solution to reach its consumers and further boost its branding efforts.

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