Briefing is key to getting what you want from a graphic designer

Whether a small business is launching a direct mail campaign or looking to create new custom pocket folders, a talented and experienced graphic designer is a requisite. Hiring one, though, is easier said than done.

One of the most important processes to working with a graphic designer and getting exactly what you are looking for is a comprehensive briefing, the blog Graphic Design Tips writes. But what exactly does this entail?

“Graphic and web designers need specific information in order for them to accurately do an estimation of costs on the specific design project,” the source explains.

This means doing everything from outlining color preferences and desired layout to covering information such as a company’s products or services, their targeted audience and ultimate goal for a marketing campaign.

Furthermore, businesses should provide graphic designers with materials from past marketing and advertising campaigns as well as copies of all logos and slogans. This will help a designer not only see the evolution of a company but what worked well – or didn’t work at all – in the past.