Corcoran Printing News Desk
Nonprofits should be leveraging the power of direct mail marketing to both maximize the value of existing donors and retain those new to the market.
In a recent blog on Bussiness2Communiy.com, Zach Heller writes that those who dismiss the effectiveness of direct mail are misinformed. He says the strategy has been shown to engage many customers by levering marketing efforts
According to the leadership at the U.S. Postal Service, the potential cutbacks at the agency will not negatively impact those who rely on it for direct mail marketing efforts.